Our team
Meet Our Team
Our coaches have years of experience across various industries, from corporate leadership and entrepreneurship to personal development and organizational psychology. This wide range of backgrounds enables us to approach every challenge from multiple perspectives, ensuring that our clients receive the most comprehensive and effective guidance possible. We believe in a holistic approach to coaching, combining proven methodologies with creative problem-solving to achieve meaningful, lasting results.
Each member of the Profina team shares a commitment to lifelong
learning and professional excellence. We continually invest in
our own development to stay at the forefront of business
coaching practices, ensuring that we can provide our clients
with the most up-to-date insights and techniques. Our team is
not just knowledgeable but also deeply invested in our clients'
success, taking pride in building relationships that foster
growth and trust.
Above all, we are united by a shared mission: to empower
businesses and individuals to thrive. At Profina, we are more
than just coaches — we are partners in your journey to
excellence. We take the time to understand each client’s unique
aspirations and challenges, and we work collaboratively to turn
potential into reality. With Profina, you have a team that is
truly committed to your growth and success.
Sarah Thompson
Chief Executive Officer
Sarah has over 15 years of experience in business leadership and executive coaching. With a background in corporate strategy and team development, she has helped numerous companies across South Africa and beyond to implement sustainable growth strategies. Her dedication to empowering leaders makes her a driving force behind Profina’s success.
David Miller
Head of Business Strategy
David is an expert in business strategy and process optimization, with a career spanning more than a decade. His analytical approach and keen understanding of market dynamics allow him to craft customized strategies that drive efficiency and profitability. David has a proven track record of transforming business operations for high-impact results.
Lindiwe Mokoena
Senior Leadership Coach
Lindiwe specializes in leadership training and team dynamics, with over 12 years of experience as a coach and mentor. Known for her empathetic coaching style and focus on personal growth, she has helped countless executives develop the skills needed to inspire and lead effectively. Her expertise is instrumental in building resilient and adaptable leaders.
Mark van der Westhuizen
Change Management Specialist
With a background in organizational psychology and over 10 years of experience in change management, Mark helps businesses navigate transitions smoothly and effectively. His deep understanding of the human side of business transformations enables him to guide teams through change with minimal disruption and maximum engagement.